Here are some quick and easy wins to generate cool content people will love:
Screen Books Online
Questions on Quora
Platforms like BuzzSumo
There are a bunch of platforms out there that will tell you what content is currently being shared online. You just need to type in a keyword (e.g. cake baking) and you will see what's currently trending in your niche.
It will also give you an idea what type of content you should create. In this example the top performing post was about how to bake a cake like a pro. If we take a look at the content it tells us that a step by step picture guide with detailed explanations seems to be the stuff people are looking for...
These are just some basic things to get you started. After all it's about experimenting and seeing what works best for your potential audience. Hope that helps...
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