Most of my projects failed because I totally underestimated the importance of trust. I thought that people will magically buy my products and I'll get rich. Retire in my thirties. Buy an island. And enjoy life.
As a matter of fact that never happened. Barely anyone ever bought any of the stuff I created.
It took me quite a while to figure out why.
I thought that I was working on the greatest things planet earth has ever seen. I was convinced that all I needed to do was to put it online and I'll just start selling like crazy.
I pretty much thought the way Apple works is how it always works. You have an awesome product, you put it in a store and then you see the money rolling in. You observe the madness. The magic. Dollar signs everywhere.
Never happened (and probably will never happen)...
So here are a few things I found out over the past few years that helped me to build strong and trusting relationships with potential customers. These are the things I try to live by every single day.
This might sound completely against the prevailing business logic. Why should I motivate my customer's to do anything? I want to sell my products. I don't want to do any other BS. And that's where most of us are wrong (including myself many times in the past).
It's never really about selling things. It's about motivating your potential customer to take action. To get out of her comfort zone. To start solving her problems. To get out there and start living a life they really care about.
That's what you should do, instead of trying to sell stuff...
People want to be inspired. People want to to see the world from a different perspective. They want to experience new things. So be the one that satisfies their cravings. Be the one that makes a difference...
#3 Tell stories
You need to tell more stories. People love stories. They can relate to them. Give them the chance to project the hero's stories onto themselves. Let them be the hero of your story. Let them have their 15 minutes of fame. And forget about all the corporate BS. Forget that corporate identity crap...
Most of your customers don't know what problems they have (or might face in the future). It's your task to educate them about their problems. If you don't, they will simply walk away with unsolved problems.
Problems they might never be able to solve because their bandwidth is too limited to figure out what problems they're really facing. We're all just way too stressed out, maxed out, overworked and underused. We try to solve problems in a firefighter kind of way.
They're only going to solve the biggest fires and ignore all the other smoldering fires (the fires that don't appear on the surface but can be a lot more dangerous than all the other fires). Until they find someone that properly educates them about the dangers of the fires they can't see with their bare eyes...
#5 Be authentic
People connect with real people. So be yourself, be authentic and don't be afraid that people might not like you. As a matter of fact most people won't even care about you (LINK). So try to convince the small portion of people that might be interested in you by being absolutely and mercilessly yourself.
Leave your masks at home and put on the one thing that fits you best. Be yourself. There's no other way...
#6 Show up
Having a great online presence with awesome pictures is a great start. But it's not enough anymore these days. The only way that you can truly make any difference is by showing up. Don't try to hide behind the curtain of online interaction. Show up all the time. And then show up even more...
#7 Help out
Never be the one to ask for something first (don't ask for money if you haven't provided an incredible amount of value yet). Give as much as you can . Provide a helping hand wherever you can. Help out. Reach out. Connect. That's the only way to go.
If you say you're going to deliver 20 social media hacks, deliver more. Deliver 25. Hell, deliver as many as you want to. That will surprise and make people happy.
Be honest about everything that's going on. Don't try to hide anything. Don't try to pretend that everything is working out just fine. Because it never is working out just fine. There are always problems.
And trying to hide them will only make it worse. Because at the end of the day people will find out about it anyways. So try to be the one that tells them about it first. That's always better to hear it from you instead of reading about it somewhere.
#10 Be more human
At the end of the day all of these things can pretty much be summarized by being more human. Even though we operate in a business world it's people that we really and deeply can connect with. It's people that we establish a connection with. It's initially people that we build a trusting relationship with...
Get a FREE copy of some of my best answers in a convenient PDF or Kindle file. Simply click below: