Every once in a while I have an idea for a blog post, a book title and sometimes even a business idea (ok, I have to admit that I have thousands of ideas at the same time).
But I only execute a fraction of these. Why?
I have absolutely no idea.
But what I do is that I write down almost all of my ideas for future reference. And once every few days I go over the list.
Some items stay on this list for weeks, sometimes even months. Some of them will probably stay there forever.
The moment I decide to execute ideas, I usually don't start right away.
What I do instead is that I test their "market value" first.
If it's a book idea I usually try to sell it before I even wrote it.
I sell them via pre-order. I discount it heavily, direct traffic to the offer (FB ads, newsletters, Twitter, etc.) and see whether or not people are willing to pay money for it.
And if they buy it, I just write it.
Sometimes I also ask people to leave their email address so they'll get notified once it's out there.
That actualy helps a lot to build up the demand before building the product. It also gets people excited.
Building products takes time and I don't want to waste my time working on things nobody wants at the end of the day. I've already done that and it wasn't such a nice experience.
The same applies to products or services. Sell it first and then build it (or at least build up a demand upfront).
Same with blog posts.
I check out platforms like Quora and see whether or not people are asking any related questions. If I find some questions with a lot of followers, I start writing the post and afterwards post it on my blog and Quora (and all other platforms I have an account).
Summarizing, I have to admit that I feel like it's impossible to predict the success of anything anymore.
The market is completely out of control and people decide whether or not it's going to be a good idea.
That's why I completely stopped evaluating ideas and try to put them out on the market first, instead of guessing if it's a good idea or not.
I might hate the idea (and I actually hate a lot of ideas) but others might just love it.
Needless to say that I try to only work on things that I also love...
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