After I published an article comparing Medium and LinkedIn (and where I share my entire content strategy) someone asked me if I wasn't afraid that Google might penalize me for posting on multiple sites and downgrade my Google ranking.
I wasn't really aware of the fact that this might somehow affect my Google search rankings. So I googled a bit and came across an article that was describing this exact thing.
Apparently when you're posting the same content on multiple sites Google will downgrade your ranking for this article.
But then again I don't really care about this at all.
Because honestly speaking how big can my blog be (or your blog be if you're reading this) that this might affect any of my article's rankings. I don't even think that one of my articles is even listed in some of the first three Google results. That's where the traffic is. All the other links barely ever receive any traffic from Google anyways.
We have to keep in mind that we're all just small fishes in the sea compared to the real pros that know how to properly do SEO (I don't). To be able to show up under the top three results you would need to be a SEO magician. That's at least how I see it.
So if you're like me, don't have any clue about SEO and just use your blogs basic features to optimize everything for SEO purposes then you will most probably not be affected by this at all. Because let's face it.
If you're doing the same thing that millions of other people are doing then you will be competing with millions of people. And it's hard to cut through all of the outside noise and get noticed (not to say almost impossible).
Even if you have great content it's almost impossible to compete with the big guys out there. I'm not saying this to discourage anyone, it's just how I feel about it. And if you know what to expect you won't be too disappointed.
So instead, I prefer to not compete and try to be creative about my content strategy and test all sorts of different ways to reach my audience. At the end of the day, Google traffic isn't sustainable either. You don't have a (free) way to reach these people ever again.
They come to your website, might read an article or two and that's about it. You're never going to see any of them ever again. They'll browse hundreds of other sites. Read thousands of other articles. And then they'll forget about you (if they ever really noticed you at all)...
Get a FREE copy of some of my best answers in a convenient PDF or Kindle file. Simply click below: